Let's review the formal definitions of each and then an explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie. Inside that pie you have slices for advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

Marketing Materials

it's By Dezign (iBD) specializes in communicating your the visual branding for marketing strategy by producing strong, consistent deliverable that will nurture your current and potential clients.  Let iBD develop a full range of marketing marketing using your corporate branding guidelines, that can get you started:

Let us show you how to leave a lasting impression!

Direct Marketing Strategy

it's By Dezign (iBD) will create a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales leads. Many marketers believe that an average "prospect" will not turn into a client until they've viewed their marketing message at least 29 times. iBD believes in the need to stay in touch with your current and prospective clients in order for them to purchase from you.

An effective marketing strategy is to consistently do something each month to keep your name in front of current and prospective clients. By doing this you increase the potential to have a steady amount of business coming in the door, thus reducing the sell-produce curve.

it's By Dezign will help you create a plan of action for a marketing strategy that will provide consistent activity all year long.  iBD will help you give you the guidance needed to develop a productive marketing campaign:

• Develop your Plan (Plan something EVERY month)
• Strategize the Execution of Your Plan
• Decide who is your Target Audience
• Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece.

Think of your marketing campaign as a way to nurture your current and potential clients by keeping your image brand visible to them at all times. Your campaign should keep them aware of your products and services plus provide sale incentives and discounts.

it's By Dezign's professional staff will simplify the process of ad placement  with local and national media for print and radio advertising.  We will develop advertising campaigns to promote a specific event or as part of your corporate image branding.  By combining the benefits of print and electronic media, we will walk you through the process of creating a theme that will make it easy for people to remember who you are by branding your products and services.  We take your Ideas from concept to completion!

Telling Your Business' Story

Advertising really boils down to telling a story in order to convey a message about your business, products, or services. Advertising “stories” can be told with words, sounds, videos, or even simply using images. In the world of advertising creativity does count, but being clear about your message is even more important. An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities.

There are many different types of consumer groups, so you cannot to reach everyone with a single ad campaign. Target a particular group (i.e., working mothers, homeowners in a particular area, pet owners, etc.) and address their specific interests. Providing broad, or too much information in ad campaigns, tends to turn customers off. To create a successful ad:

• Keep ad campaigns small and simple
• Choose a specific consumer group to target
• Do not use ads to promote personal, religious, or political agendas
• Choose a specific product, product line or service to promote
• Offer discounts or incentives – everyone loves a bargain.

Here are a few basic ways to begin:

• Business Cards – The Little Big Promoter
• Start a Blog
• Buy a Domain and Start a Website
• Pay-Per-Click and Other Internet Ad Services